About Us

'...to provide an unmatched, comprehensive service & product for the electrical wholesale market.'

This has been the aim of the CED team from the outset when the company was formed over 25 years ago. Starting out with just a small range of fans over the years the company has grown to offer over 5000 plus lines in everything from sockets to site lighting. In that time our company ethos has evolved along with our product range, whilst endeavouring to excel in the areas of customer service, product build quality and good stock holding - in recent years we have had a particular focus on being at the forefront of technology and breakthroughs in energy-saving solutions and LED lighting. 

With a vast network of international partners and an extensive experience of the industry our customers can rest assured that they are receiving products that have passed the most thorough quality control checks and are backed up with full technical support.

On our 25th year anniversary in 2019, we went through an exciting new brand refresh coupled with numerous other enhancements to customer experience and product strength, all to help drive us forward for our next quarter century.

In celebrating our 25th year anniversary, we have updated our corporate branding! With the help of Right Angle Creative: Branding Consultants. We have achieve a complete brand refresh and product range simplification. Since then, our corporate logo and colour has changed alongside our brand logos and colours. We also simplified the brands from six to four unique brands namely Axiom, Meridian, Airmaster and Profix. We did all these to give a more contemporary look to our company, product packaging, all our marketing materials, and our website. The new look marketing materials and packaging content are now available across shelves nationwide as a roll out, so keep a look out!


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