Its our 25th year anniversary and to celebrate it, we have updated our corporate branding! With the help of Right Angle Creative: branding consultants we have undergone a complete brand refresh and product range simplification. You will notice our corporate logo and colour has changed alongside our brand logos and colours. We have also simplified the CED product brands from six to four unique brands namely Axiom, Meridian, Airmaster and Profix. We have done all these to give a more contemporary look to our company, product packaging, all our marketing materials, and our website. The new look marketing materials and packaging content will be hitting the shelves nationwide as a roll out over the next 12 months, so keep a look out! 


New Branding 



We have completely changed our pricelist format from a previous line-drawing, black and white book for our 20th Edition, we went back to the basics and decided that a new approach would suit our 2019 branding update. 

This has meant that we have taken our expansive range of what was previously 10 catalogues and merged them as one unified catalogue to allow for much easier product selection and to avoid searching through multiple publications. 

The new book comes as a priced ‘wholesaler pricelist’ and an unpriced catalogue for trade counters and general circulation. The priced wholesaler pricelist Edition 20 is now out and the unpriced catalogue will be coming out in the next few weeks.


New Branding



We are making a big deal of our 25th year below are some of our trade press adverts you will be seeing coming out in the following months. 


Were pleased to launch for Jan 2019 our new look website. The first change you will see the new domain name cedelectrical.co.uk along with new email addresses to match. 

The website has undergone a rebuild from the ground up with easier searching and product selection from a central ‘mega menu’ and comprehensive images and downloadable spec sheets against all items. 

Stock visibility is now more comprehensive to account for both our Dagenham and Rainham depots. And with a streamlined checkout process and regularly updated ‘special offers section’ – placing orders is easier than ever.   

The new for 2019 catalogue will be available as easy downloadable sections. 



A massive new launch for this year is our AXM alternative range wiring accessories, designed to be a stockist incentivised selection of white wiring accessory essentials. These new products are of the highest quality and cater for the demanding needs of electricians and installers. Details can be found here LINK 



We have expanded our best selling rage of site electrics range to include a selection of LED Task lights, work lights, tripods, and anti-corrosives, to bring the whole range up to date. Details can be found in our new catalogue or click here for info LINK

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